road collision is


too many

So we’re taking action

Trouble lingers on our roads. For ourselves, our families, and our neighbours. We can’t ignore these dangers any longer. We’re taking things into our own hands to make our roads safer for all.

More about Aviva Take Back Our Roads

Our collaborators

Here are some of the dedicated, passionate organizations that share our mission to make safer roads a reality.








people are injured or killed on our roads each year


Want to make your school zone safer? Click below to get started today!

Aviva Canada and Parachute came together to create the Elementary Road Safety program.

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Communities in action

21 November 2019

Innovative pop-up solutions to road safety issues

8 80 Cities demonstrates safer streets with a human centred design.

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Submit a community story

Let us know how you’re making roads safer in your community. We may feature your story here.

Aviva Take Back Our Roads on social

Who’s with us? If you see (or have) a great idea to take back our roads, tag @AvivaCanada and use hashtag #TakeBackOurRoads

Find videos, checklists and toolkits to bring safer roads to your community.

See all toolkits and resources

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We’ve analyzed data from thousands of insurance claims from across the country to identify real opportunities to create lasting change. Now we’re on a mission to turn those opportunities into safe roads for us all.

Keep reading


Road-related injuries remain the number one cause of death for Canadian children under the age of 14 (Parachute)


15% of road traffic deaths in Canada involve pedestrians (Transport Canada)


$37 billion: Cost to society as a result of road-related collisions and related injuries and fatalities (Canada’s Road Safety Strategy)


Approximately 27% of fatalities and 19% of serious injuries on Canadian roads involve speeding (Parachute)

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