Take Back Our Roads
Helping make Canadian roads safer for all
What we do
We’re dedicated to keeping Canadians safe – no matter how they get around. Through community projects, innovations, and employee engagement, we continue to develop new ways to improve road safety.
We’re committed to creating and supporting community projects that provide real solutions when it comes to road safety, pedestrian safety, and protecting our school zones.Read more
By creating partnerships with organizations who can effect positive change, we’re advancing leading road safety initiatives, innovative products and technology, so we can help all Canadians drive safer.Read more
We utilize a data-driven approach to solving road safety issues. We also empower our employees to volunteer in road safety initiatives.Read more
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Collaborators for Road Safety
This growing community of organizations shares our passion for improving driver, cyclist and pedestrian safety across Canada.
The Canada Safety Council is an independent, charitable organization dedicated to the cause of safety.
8 80 Cities is a non-profit organization that brings people together to enhance mobility and public space.
Highline Beta works with companies to invest in early-stage startups. Together, we’ve created the Safe x Connected Cities Accelerator to help road safety startups, like MicroTraffic.
Check out our most recent road safety project.
We’re making a difference and protecting Canadian drivers, cyclists and pedestrians -- one road at a time.
23 February 2021
Canada, are you ready for smarter roads?
The Future of Road Safety is Here
15 November 2020
Alcohol and cannabis use starts as early as age 11
Aviva Canada partners with MADD Canada on SmartWheels program
Road safety affects us all. Tell us how your community is making a difference.
Since we’re “returning to a new normal” this fall, we want to hear about what initiatives have been happening in your community during quarantine, and which ones you hope stick around for the long haul.
Resources for Safe Roads
Your community can help take action. Let's bring safer roads to our neighbourhoods.
Discover useful tips on how to be a safe driver, and find out more about road safety, pedestrian safety and collision prevention.
Elementary Road Safety Guide
Together with Parachute, we’re on a mission to promote safe driving in school zones with the Elementary Road Safety Guide. Want to be a part of it?
Communities in Action
See how different communities are keeping their roads safe and inspiring other Canadians to take traffic safety seriously.
We’ve analyzed data from thousands of insurance claims from across the country to identify real opportunities to create lasting change. Now, we’re on a mission to make roads safer for every Canadian.Learn more about Take Back Our Roads