Take Back Our Roads
Helping make Canadian roads safer for all
What we do
We’re dedicated to keeping Canadians safe – no matter how they get around. Through community projects, innovations, and employee engagement, we continue to develop new ways to improve road safety.
Our projects
We’re committed to creating and supporting community projects that provide real solutions when it comes to road safety, pedestrian safety, and protecting our school zones.
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Our innovations
By creating partnerships with organizations who can effect positive change, we’re advancing leading road safety initiatives, innovative products and technology, so we can help all Canadians drive safer.
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Our expertise
We utilize a data-driven approach to solving road safety issues. We also empower our employees to volunteer in road safety initiatives.
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Discover how our partnerships and projects are improving road safety in our communities and inspiring change. Sign up now for our newsletter.
Yes, I want to make a differenceCollaborators for Road Safety
This growing community of organizations shares our passion for improving driver, cyclist and pedestrian safety across Canada.
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Current initiatives
Check out our most recent road safety projects.
Survey highlights troubling traffic congestion and speeding around school zones
Read more about the survey findings
Road safety affects us all. Tell us how your community is making a difference.
Since we’re “returning to a new normal” this fall, we want to hear about what initiatives have been happening in your community during quarantine, and which ones you hope stick around for the long haul.
Resources for Safe Roads
Safety Resources
Discover useful tips on how to be a safe driver, and find out more about road safety, pedestrian safety and collision prevention.
See resources
Elementary Road Safety Guide
Together with Parachute, we’re on a mission to promote safe driving in school zones with the Elementary Road Safety Guide. Want to be a part of it?
Get involved
Communities in Action
See how different communities are keeping their roads safe and inspiring other Canadians to take traffic safety seriously.
See stories
Road safety affects us all. Tell us how your community is making a difference.
Since we’re “returning to a new normal” this fall, we want to hear about what initiatives have been happening in your community during quarantine, and which ones you hope stick around for the long haul.
Be part of the conversation
We’ve analyzed data from thousands of insurance claims from across the country to identify real opportunities to create lasting change. Now, we’re on a mission to make roads safer for every Canadian.
Learn more about Take Back Our Roads