Take Back Our Roads

Helping make Canadian roads safer for all

What we do

We’re dedicated to keeping Canadians safe – no matter how they get around. Through community projects, innovations, and employee engagement, we continue to develop new ways to improve road safety.

Our projects

We’re committed to creating and supporting community projects that provide real solutions when it comes to road safety, pedestrian safety, and protecting our school zones.

Our innovations

By creating partnerships with organizations who can effect positive change, we’re advancing leading road safety initiatives, innovative products and technology, so we can help all Canadians drive safer.

Our expertise

We utilize a data-driven approach to solving road safety issues. We also empower our employees to volunteer in road safety initiatives.

Collaborators for Road Safety

This growing community of organizations shares our passion for improving driver, cyclist and pedestrian safety across Canada.

collaborators

vision

The Canada Safety Council is an independent, charitable organization dedicated to the cause of safety.

8 80 Cities is a non-profit organization that brings people together to enhance mobility and public space.

Highline Beta works with companies to invest in early-stage startups. Together, we’ve created the Safe x Connected Cities Accelerator to help road safety startups, like MicroTraffic.

Parachute is Canada’s national charity dedicated to improving road safety in school zones. Together, we created the Elementary Road Safety Guide.

See our road safety collaborators

Current initiatives

Check out our most recent road safety project.

Announcing the new startups for the Safe x Connected Cities Accelerator!

We’re collaborating on innovative road safety pilots with three startups. Together, we’ll find solutions to help make Canadian communities safer and more inclusive for all road users.

Success Stories

We’re making a difference and protecting Canadian drivers, cyclists and pedestrians -- one road at a time.

23 February 2021

Canada, are you ready for smarter roads?

The Future of Road Safety is Here

15 November 2020

Alcohol and cannabis use starts as early as age 11

Aviva Canada partners with MADD Canada on SmartWheels program

22 October 2020

Applications open for technology startups

We're teaming up with Highline BETA to fund startups that help cities make roadways safer in our new in our 'new normal'

See all stories

Resources for Safe Roads

Your community can help take action. Let's bring safer roads to our neighbourhoods.

Safety Resources

Discover useful tips on how to be a safe driver, and find out more about road safety, pedestrian safety and collision prevention.

See resources

Elementary Road Safety Guide

Together with Parachute, we’re on a mission to promote safe driving in school zones with the Elementary Road Safety Guide. Want to be a part of it?

Get involved

Communities in Action

See how different communities are keeping their roads safe and inspiring other Canadians to take traffic safety seriously.

See stories

Latest resources

12 February 2021

Can ‘Drive to 5’ improve school zone safety?

5 February 2021

Feeling more sleepy lately? Here’s why

17 December 2020

National Safe Driving Week reminds us to focus behind the wheel

9 October 2020

School zone safety remains a top concern for parents

See all resources

We’ve analyzed data from thousands of insurance claims from across the country to identify real opportunities to create lasting change. Now, we’re on a mission to make roads safer for every Canadian.

Learn more about Take Back Our Roads

Stay updated on the latest Take Back Our Roads initiatives.