Take Back Our Roads
Take Back Our Roads




people are injured or killed on our roads each year



Time lapse of a city street

Our mission

Take Back Our Roads is a road safety program that tackles dangerous roads and school zones across Canada to reduce serious injuries and fatalities.

To us, it doesn’t matter how you get around - drive, bike, or walk. Because we all share our roads, we all share in the responsibility to make them safer.

Learn more

Our collaborators

Here are some of the dedicated, passionate organizations that share our mission to make safer roads a reality.





Want to make your school zone safer? Click below to get started today!

Aviva Canada and Parachute came together to create the Elementary Road Safety program.

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Communities in action

26 March 2020

Out of tragedy the Humboldt community found strength

According to Transport Canada 400 fatal crashes a year in Canada involve heavy vehicles like semi-trucks.

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17 February 2020

Meaningful road safety action in school zones

What if... a life could be spared

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24 January 2020

Safer roads by slowing down drivers

When you driver around Montreal and Toronto, you'll notice lower speed limits

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Submit your community story

Let us know how you’re making roads safer in your community. We may feature your story here.

Aviva Take Back Our Roads on social

Who’s with us? If you see (or have) a great idea to make roads safer, tag @AvivaCanada and use hashtag #TakeBackOurRoads

Stay in the know, find videos, checklists and toolkits to bring safer roads to your community.

See all toolkits and resources

Powered by

We’ve analyzed data from thousands of insurance claims from across the country to identify real opportunities to create lasting change. Now we’re on a mission to make roads safer for every Canadian.

Keep reading


Road-related injuries remain the number one cause of death for Canadian children under the age of 14 (Parachute)


15% of road traffic deaths in Canada involve pedestrians (Settlement.org)


$37 billion: Cost to society as a result of road-related collisions and related injuries and fatalities (Canada’s Road Safety Strategy)


Approximately 27% of fatalities and 19% of serious injuries on Canadian roads involve speeding (Parachute)

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Two smiling kids standing on the road, holding yellow flags