Articles / Game Changers

Constable Scarecrow reporting for duty

By Aviva Canada on

Resulting in proven speed reductions.

The idea came from an initiative implemented last year by the Royal Canadian Mounted Police (RCMP) unit located in Coquitlam, British Columbia, as a tactic to reduce speeding on their roads. Dubbed ‘Constable Scarecrow’ – this life sized cutout of an RCMP officer holding a radar gun aims to slow down drivers. The cutouts are placed in strategic locations, including high-traffic and high-collision roads.  Since the inception of this program, the Coquitlam RCMP has reported a 50% reduction in drivers exceeding the speed limit.

Since the Constable’s success in Coquitlam, RCMP units across Canada have replicated the idea – including Ottawa, Ontario, and Lloydminister, Alberta.

You just may find a Constable Scarecrow popping up near you!We can all benefit from slowing down. 

According to the Traffic Injury Research Foundation, reducing vehicle speed has been proven to be effective in preventing crashes and reducing the severity of injuries. At higher speeds, drivers have less time to react to hazards and avoid them.

In school zones, at a speed of 30km/hr, drivers have sufficient time to stop for pedestrians, and pedestrians can make better crossing decisions.

Read how Aviva Canada teamed up with Waze to remind drivers in school zones to slow down and take extra caution during the back-to-school season.

Since the inception of the Constable Scarecrow program, the Coquitlam RCMP have reported a 50% reduction in drivers exceeding the speed limit.