By submitting a community story through the Aviva Take Back Our Roads website, you irrevocably assign to Aviva Canada Inc. (“Aviva”) all rights in any ideas or expressions of ideas (including copyrights) that you provide, including, without limitation, the community story and all comments, suggestions, graphics, ideas, and other information or materials you submit (collectively, "User Content"), all of which will become and remain the exclusive property of Aviva, including any future rights associated with such materials. Aviva and its licensees and designees shall have the right to use, reproduce, modify, adapt, publish, create derivative works from, distribute, and display the User Content for any purpose (including without limitation for purposes of advertising, publicizing, and promoting Aviva Take Back Our Roads, whether in Canada or around the world, in any media whatsoever, now or hereafter known, throughout the world in perpetuity, without compensation (monetary or otherwise) or notice to you (collectively, "Usage Rights").
Notwithstanding the foregoing, you (and applicable third parties) shall retain all ownership rights to any support material you provide, subject to any limitations specifically identified to Aviva in writing with respect to any third-party element incorporated in the support material. You release and waive all claims against Aviva with respect to any intellectual property or other proprietary rights, rights of privacy and publicity, rights of attribution, or any other liability under the governing laws of Canada. You also hereby irrevocably waive any and all of moral rights in the User Content in favour of Aviva and its successors, assigns, licensees and designees for all purposes and for the full term of any such rights.