Aviva and MicroTraffic announce road safety grant winners

Five municipalities will work with MicroTraffic to improve their roads

Aviva Canada and MicroTraffic are excited to announce the five winning municipalities for a national grant program that launched this summer. We are so grateful for the overwhelming amount of applicants and thank all that took the time to apply.


The program was created to help these municipalities improve road safety and promote safe driving at dangerous intersections. Almost eight in ten road fatalities happen at locations where no fatalities had occurred in the past.* Yet currently, only historical crash data that involves a fatality – not near misses – is being used to make infrastructure change. MicroTraffic’s technology helps city engineers and municipalities take a proactive approach by using traffic camera footage to measure the amount of near misses in an intersection. The municipalities can then anticipate potentially fatal collisions and do their part to avoid them. Learn more about MicroTraffic by watching our series with Highline Beta.


Now, five Canadian municipalities can proactively improve traffic safety and reduce fatalities by leveraging MicroTraffic’s innovative solution. The winners met the following criteria:


  • Meaningful commitment to road safety and commitment to undertake changes recommended by MicroTraffic
  • Meaningful commitment to collaboration with MicroTraffic and Aviva Canada
  • Size of the population for the municipality is greater than 100,000
  • Share a concern for the safety of vulnerable road users, reduction of collisions, reduction of injuries, reduction of distracted driving, safer intersections for drivers and pedestrians, and safer road networks for cyclists

The timelines associated with this granting project are detailed below:

Video Collection:

October 2020

MicroTraffic Analysis:

October 31 – December 31, 2020

Recommendations Report on analysis:

January 31, 2021

The five winning cities are...

Selected intersections for any one of the cities may change as the program progresses.

Population: 1,285,711

The City of Calgary is committed to continuously improving road safety for all road users. Through the evidence-based traffic safety management process, the focus is on reducing the most severe collision types towards Vision Zero, and an established short-term target of reducing major injury and fatality collisions by 25% within five years. The intersections that will be analyzed include:

  • Rundlehorn Drive & 52 Street NE

  • Memorial Drive & 52 Street NE

  • 114 Avenue & 52 Street SE

  • 44 Avenue / Temple Drive & 52 Street NE

  • Braeside Drive / Oakfield Drive & 24 Street SW

  • 26 Avenue & 52 Street NE

  • 17 Avenue & 4 Street SW

  • 32 Avenue & Shaganappi Trail NW

  • 58 Avenue & Macleod trail SW

  • 12 Avenue & 8 Street SW

Population: 430,500

The Municipality’s Towards Zero approach aims to reduce roadway fatalities and injuries for all road users by focusing on continuous shorter-term action plans and evaluations. The municipality set the first short-term goal of a 20% reduction of fatal and injury collisions by 2023. The intersections that will be analyzed include:

  • Quinpool Road @ Oxford Street

  • Dunbrack Street @ Lacewood Drive

  • Portland Street @ Pleasant Street

  • Chebucto Road @ Oxford Street

  • Bayers Road @ Joseph Howe Drive

  • Lacewood Drive @ Parkland Drive

  • Main Street @ Major Street

  • Cobequid Road @ Glendale Avenue

  • Portland Street @ Eisener Boulevard

  • Spring Garden Road @ South Park St

Population: 540,000

The City of Hamilton is committed to its Vision Zero Action Plan and Collision Countermeasure Program, which aims to reduce roadway injuries and fatalities. Improving the safety at intersections with a focus on vulnerable road users is a critical aspect of this work. The intersections that will be analyzed include:

  • Main Street E @ Wellington St S

  • Kenilworth Avenue N @ Main St E

  • Dundurn Street S @ Main Street W

  • Dundurn Street S @ King Street W

  • John Street S @ Main Street E

  • Main Street E @ Victoria Avenue S

  • Nash Road S @ Queenston Road

  • Cannon Street E @ Wellington Street N

  • Upper Wentworth Street @ Mohawk Road

  • Upper James Street @ Mohawk Road W

Population: 2.8 million

The City of Toronto’s Vision Zero Road Safety Plan includes a comprehensive action plan focused on reducing and eliminating traffic-related fatalities and serious injuries. There’s interest in identifying the problematic movements and looking at interim solutions for the short-to- medium term until more significant changes to the built environment can be made. The intersections that will be analyzed include:

  • Kipling Avenue / Brookmere Road / Westhumber Blvd

  • Jane Street / Sheppard Avenue W

  • Finch Avenue E / Bridletowne Circle

  • Brimley Road / Eglinton Avenue E

  • Eglinton Avenue E / Victoria Park Avenue

  • Mount Pleasant Road / Merton Street

  • Bathurst Street / Sheppard Avenue W

  • Spadina Avenue / Bloor Street W / Spadina Road

  • Dundas Street E / Sherbourne Street

  • Rexdale Blvd / Highway 27 S

Population: 600,000

The City of Vancouver’s Vision Zero Action Plan includes a new Neighbourhood Traffic Management Program, which will create slow zones and area-specific plans to calm traffic. It aims to improve safety around schools and playgrounds, and a pilot to allow the use of privately owned micro-mobility devices (such as e-scooters) will ensure streets and sidewalks are safe for everyone. This analysis will review 24 bike lanes involving the 20 intersections listed below:

  • Burrard Street & 1st Avenue

  • Burrard Street & 2nd Avenue

  • Burrard Street & 3rd Avenue

  • Burrard Street & 4th Avenue

  • Burrard Street & 5th Avenue

  • Burrard Street & 6th Avenue

  • Burrard Street & 7th Avenue

  • Pacific Street & Howe Street

  • Pacific Street & Richards Street

  • Quebec Street & 1st Avenue

  • Ontario Street & 1st Avenue

  • Quebec Street & 2nd Avenue

  • Hornby Street & Georgia Street

  • Cambie Street & Nelson Street

  • Cornwall Avenue & Cypress Street

  • Hornby Street & Pacific Street

  • Dunsmuir Street & Burrard Street

  • Dunsmuir Street & Homer Street

  • Clark Drive & East 6th Avenue

  • Great Northern Way & Carolina Street

Curious to see how this makes a difference?

Keep an eye out for MicroTraffic's Diagnostic Report, coming out early 2021.