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National Safe Driving Week reminds us to focus behind the wheel

By Aviva Canada on


National Safe Driving Week serves to remind all drivers to take care on the road and devote full attention to driving every time we’re behind the wheel.

While some regions may have fewer cars on the road due to travel restrictions associated with the pandemic, winter weather has arrived and our undivided attention is more important than ever. That means tucking our phone and any other distractions away, keeping our eyes on the road and complying with speed limits and other traffic rules.Eating on the go is not the way to drive

The Canada Safety Council, in partnership with the Insurance Brokers Association of Canada (IBAC), is marking the week by highlighting one distraction many of us are guilty of indulging in while driving—eating.

“The fries may smell great, but it’s not worth the risk. Resist the temptation and keep your eyes on the road,” said Peter Braid, Chief Executive Officer of IBAC.

According to the Canada Safety Council, some polls estimate that up to 70 per cent of all drivers eat behind the wheel. Said polls describe this type of distraction as a major contributor to collisions and near-misses.

Whether you’re commuting to work before breakfast or are getting “hangry” while you’re out holiday shopping, the Council advises drivers to wait until you arrive at your destination before working your way through a drive-thru meal. If you can’t wait, find a parking lot and dig in!

Other tips from the Safety Council include leaving extra time to eat before you leave home and keeping food out of reach in your vehicle to avoid the temptation to drive and eat.

National Safe Driving Week is a great time to reflect on the ways you and your family get distracted in the car and contemplate strategies to make driving safer.

Here at Aviva, our Take Back Our Roads program is committed to supporting innovative solutions that help make our roads safer for all Canadians. To learn more, visit


The content in this article is for information purposes only and is not intended to be relied upon as professional or expert advice.