Articles / Pedestrian safety

Pedestrian road safety rules for the family

By Aviva Canada on

With pedestrian deaths on the rise consider family rules to keep your children safe.

Pedestrian safety is becoming an increasingly difficult problem for governments around the world to address. According to The World Health Organization  273,000 pedestrians were killed in road collisions, around the world, in 2010. That number represents around 22% of all road deaths. In Canada, the problem is no different. A CBC report notes that Canada is one of only 7 industrialized nations where pedestrian deaths are on the rise. The Toronto Police Service reported 41 pedestrian deaths in 2018. The total number of road collision related deaths in 2018, was 66. This means pedestrians accounted for 62% of all road-related deaths in the city. Vancouver data for 2018 shows a 34% increase, year over year, in pedestrian deaths. In Montreal last year the number of pedestrian deaths hit a ten-year high.

Navigating busy roadways as a pedestrian is becoming increasingly more difficult. Ensuring the safety of you and your family while using sidewalks and pedestrian walkways is more important than ever. Below, we share some tips from the City of Toronto that can help keep your family safe.

"Since 2009, there have been slightly more than 300 pedestrians killed each year in road crashes [in Canada]. This accounts for more than 15% of all road fatalities. In addition pedestrians represent approximately 14% of all serious injuries." - Transport Canada

Suggested safety rules from the City of Toronto.

  • Make family safety rules with your children.
  • Help them understand why rules are important and always need to be followed.
  • Tell your children you are proud of them when they use sidewalks and cross the street safely.
  • Be a role model. Cross at intersections safely because children learn by watching you.
  • Read some more safety rules from the City of Toronto

Road safety is for everyone.

We all use roads, bike lanes, sidewalks and other pedestrian paths to get around on a daily basis. Whether you are a passenger or a driver, pedestrian or cyclist, professional driver or new driver, it is your responsibility to be safe and ensure the safety of others around you.

With this responsibility in mind, we will do our best to share helpful safety information and tips to improve your travels on Canadian roads.


The content in this article is for information purposes only and is not intended to be relied upon as professional or expert advice from Aviva