Articles / Game Changers

Applications open for technology startups

By Aviva Canada on


Canada, our roads are changing.

With more people working from home, there are f​ewer passenger vehicles sitting in traffic. Expanded bike lanes and widened sidewalks in many cities mean more of us are getting around by bicycle, scooter or our own two feet. Amid social distancing concerns on public transit and school buses, more students are being driven to school.

All of us are adapting to new ways of working, living and moving around our communities. We can’t think of a better time to once again join forces with venture capital firm Highline Beta to accept grant applications for startups with solutions designed to make our roads safer for everyone in this new reality.

“We’re excited to invite startups to apply for funding that will accelerate technology that can help cities adapt to COVID-19 by making our roads safer and more inclusive for all,” said Catherine Brown, VP, Marketing and Corporate Social Responsibility at Aviva Canada.

Earlier this year, our partnership with Highline Beta funded four startups as part of the inaugural cohort of the Safe x Connected Cities Accelerator program.

What we’re looking for in this round

If you have a product in-market that addresses any of these themes, we want to hear from you:

  • The new normal. As our cities adapt to COVID-19, the road safety and transportation landscape continues to evolve. We're interested in solutions that support increased pedestrian traffic, social distancing while traveling and enhancements to public transit.
  • Cycling safety. Are you developing advances in clothing, accessories and bicycle technology that makes street cycling safer? We seek interventions that reduce unsafe bicycle and motor vehicle interactions.
  • Pedestrian safety solutions. We want to keep our pedestrians out of harm’s way with technology and interventions that make the most vulnerable road users safer. Advances that improve the walkability of streets and communities, innovations that make school buses and other public transit safer when boarding and disembarking are all welcome.

  • Data solutions. We’re looking for technologies that aggregate private sector and public data to look at the root causes of crashes and suggest interventions. Other data solutions that help standardize the collection of collision data nationally are of interest. And so are cyber security solutions that aim to protect information transmitted between pedestrians, vehicles and infrastructure, as well as, proactively identify and manage risks related to the theft of sensitive data, invasion of privacy and fraud.

  • Sensors and digital signage solutions. Distracted driving is an ever-present concern. Do you have technology that aims to curb distracted driving and reduce other risky driving behaviours? We’d also like to see innovations that help drivers see better and have more time to react.
  • Accurate detection solutions. We seek solutions that aim to improve intersection safety by accurately detecting pedestrians, cyclists, cars and transit riders to help inform decisions around traffic flow and priorities.

Apply now!

Applications for the Safe x Connected Cities Accelerator are open to all early-stage startups at The deadline to apply is December 18, 2020.

You can learn more about the Safe x Connected Cities Accelerator program and its inaugural cohort here.

Aviva Canada is proud to support innovative solutions that have the potential to shape a future with fewer injuries and fatalities on our roadways. The Safe x Connected Cities Accelerator is critical to our long-term vision of Take Back Our Roads: to make roads safer for all Canadians.

The content in this article is for information purposes only and is not intended to be relied upon as professional or expert advice.