Just in time for back to school, Aviva Canada and Waze, a crowd sourced GPS navigation app, are tackling road safety in the school zones of 5 major cities across Canada – Calgary, Montreal, Ottawa, Toronto and Vancouver.
As you know, driving through a school zone can be the most challenging part of a drive, cycle or walk, especially one during the morning drop-off and afternoon pick-up. There are school buses, public buses and cars, while children are walking or cycling alongside this congestion. Often times, many drivers are rushing and with the amount of road users present, traffic danger only increases.
According to the National Collision Database (Transport Canada), the highest number of child (0-14 years of age) pedestrian deaths occur during the back to school period of September and October. The highest number of child pedestrian injuries occur from 3:00pm – 6:00pm during all months of the year. In order to prevent these injuries and deaths, drivers must be alert in school zones and slow down to the posted speed limit.
How Aviva Canada and Waze are helping.
Through Aviva sponsored notifications, within Waze, users in the five cities will receive an alert letting them know when they are approaching school zones of elementary schools (grade 8 and below) and to take extra caution. Notifications will be sent from 7:30am to 4:30pm on weekdays and only when drivers have come to a complete stop for at least 4 seconds.
Aviva Canada is proud to collaborate with Waze to bring school zone safety to drivers’ front of mind during the 2019 back to school period. With more users on our roads, a simple reminder to drive carefully in school zones can go a long way in creating safe driving habits throughout the rest of the school year.