Articles / Collaborations

Alcohol and cannabis use starts as early as age 11

By Aviva Canada on


How can we help prevent impaired driving in the next generation? Use powerful videos and technology to educate kids about the risks of combining alcohol, drugs and driving—long before they’re old enough to get behind the wheel.

That’s the mission behind MADD Canada’s SmartWheels education program. Aviva Canada Inc. (“Aviva”) is proud to sponsor this program for the 2020-2021 school year, to reach Ontario students in Grades 4-6.A smart solution to scary statistics

According to MADD Canada, motor vehicle crashes are the leading cause of death among 16 to 25-year-olds. Approximately 55 per cent of these fatal crashes involve alcohol or drugs.  The use of alcohol and cannabis starts as early as age 11, according to further studies. These statistics are worrisome for any parent.

SmartWheels is a mobile classroom that provides impactful information about the risks of alcohol, drugs and driving. It is designed to teach kids safety strategies for when they are older.

“By engaging students at a young age, we are providing a memorable educational experience that helps prepare them to make safe choices later,” said MADD Canada National President Jaymie-Lyne Hancock.

This year, SmartWheels is available in the traditional in-person format and via a new online platform for remote delivery. All participating schools are provided with a comprehensive Educators’ Guide to facilitate discussion both before and after the presentation.

“This innovative program helps our children establish a strong foundation of knowledge and tools that will keep them safe, now and in the future,” said Catherine Brown, VP, Marketing and Corporate Social Responsibility at Aviva. Social influencer campaign further spreads the message

Aviva and MADD Canada are also working with several Ontario social influencers with school-aged children to share their SmartWheels experience with their followers. Follow Aviva on Instagram and look for posts and stories in mid-to-late November.

  • Rick Campanelli @rickcampanelli
  • Lena Almeida @listen2lena
  • Maya Fitzpatrick @mayahoodblog
  • Amanda Muse @amandamuse

Aviva's commitment 

SmartWheels use of interactive technology and powerful videos helps  bring awareness to the dangers of impaired driving. At Aviva we are proud to work with MADD Canada on this project via our Take Back Our Roads program., Together we can help create safer roads for all.

Ontario schools interested in booking presentations for their students can contact MADD Canada at 1-800-665-6233, ext. 225 or


The content in this article is for information purposes only and is not intended to be relied upon as professional or expert advice.