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Aviva and Waze collaborate to improve school zone safety

By Aviva Canada on


School safety zones could be more congested than ever this September, requiring drivers to be extra cautious.

Out of concerns about physical distancing, many parents are planning to drive their kids to school instead of putting them on the school bus. And numerous school boards face a possible bus driver shortage as drivers worry about their own health, leaving other parents with few options but to drive kids to school themselves.

September and October are the deadliest months of the year for child pedestrians. Throughout the year, the highest number of child pedestrian injuries happen between the hours of 3:00pm and 6:00pm.

This year, students have been out of school since March and may be out of practice with being pedestrians. For drivers, it’s never been more important to be extra cautious in school zones and obey posted speed limits.Aviva and Waze: Collaborating again to improve school zone safety

For the second year in a row, Aviva and Waze have teamed up to improve safety in some of the country’s most dangerous school zones. Using Aviva data, Waze, (a GPS navigation software), plugged the most dangerous school zones in six cities across Canada into their app: Montreal, Toronto, Ottawa, Calgary, Edmonton and Vancouver.

When drivers in these cities approach elementary school zones, they’ll receive an alert to slow down. Notifications will be sent between 7:30am and 4:30pm on weekdays and will appear in the app when drivers have come to a complete stop for at least 4 seconds. The alerts will be active between September 8 and October 30.

Aviva’s commitment

We are proud to collaborate with Waze once again to improve safety in school zones and remind drivers to exercise additional caution, not just during the back-to-school period, but all year long.

This initiative is a key component of our road safety platform, Take Back Our Roads. Partnerships with companies like Waze are critical to creating and supporting projects that work to solve communities’ road safety problems. When we combine our data with technology, we can make strides toward our goal to reduce serious injuries and fatalities on Canadian roads.

The content in this article is for information purposes only and is not intended to be relied upon as professional or expert advice.